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__ The city trade fair in the heart of Europe

Apart from its importance to industries, exhibitors and visitors,

with each event it hosts, Koelnmesse also provides lasting

economic impetus for the Cologne metropolitan area and

constitutes an important image factor. That is why it remains a

declared goal to carry the exhibition themes out into the city.

For visitors who find imm cologne, gamescom, photokina or

INTERMOT Cologne here, a unique, holistic experience offers

itself, an experience that is unforgettable and motivates them

to return. One hotel guest in two, for instance, has come to the

city for the Cologne trade fairs and congresses. The boom in

own and guest events ensures sustained, positive development:

Koelnmesse generates EUR 1.11 billion in annual sales and

secures 11,392 full-time positions. Nationwide, Koelnmesse

actually provides 18,502 jobs and sales of EUR 2.02 billion.