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__ Expansion into innovation markets,
in Cologne and worldwide
Identifying and developing innovation markets is one of the
Koelnmesse specialists’ core competencies. For example: digital
entertainment: Constant monitoring and analysis of the market
and the strategic occupation of the themes of tomorrow have
brought the leading international trade fair for the digital
economy dmexco – as well as gamescom, the world’s largest
trade fair and event highlight for interactive games – to the
business location of Cologne. Today, Cologne is the European
capital for digital fairs, with the ranks of exhibitors and visitors
growing from year to year. Take food technology, for instance:
This sector is a classic example of the expansion in Cologne’s
topics of the future – currently with eight events in six countries.